| 
  • If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • You already know Dokkio is an AI-powered assistant to organize & manage your digital files & messages. Very soon, Dokkio will support Outlook as well as One Drive. Check it out today!

View
 

Semex Case Study Question

Page history last edited by Lex Eugene Peregrino 15 years ago

 

 CEMEX Case Study Guide Questions:

How did CEMEX fundamentally change the way it conducted its business?

In order for them to have different business operation the strategy they emphasized is increasing their profit in effective and efficient process. They used strategy which selling their products continuously. They come up with this strategy and the brand of their product will increase and get a high profit.  

 

How does information systems contribute to CEMEX' competitive advantage?

 Now in daily technological advantage the company gets high benefits because they used the technology to monitor the product, in that way they able to forecast the trend of their business status.  They get advantage in Email system servers which benefit the company in getting some feedback. 

 

What is social capital? How does CEMEX build social capital?

Social capital is a concept developed in sociology and also used in business, economics, organizational behaviour, political science, public health and natural resources management that refers to connections within and between social networks as well as connections among individuals. Source: WIkipedia. They build social capital by way of creating and continuing the innovation strategy they used.  

 

How are the low-income savings characteristics of Mexican society characterized?

 They come up with that low income saving while they are helping the poor people to buy the product by giving a low cot and affordable to the customer.  

 

How are the entrepreneurial characteristics of the women in Mexican society tied to the CEMEX BOP strategy?

 The women in the Mexican society are born with the business nature, meaning they are entrepreneurial people. They are responsible people which give saving to their family. Just like CEMEX strategy they are responsible with their product on how they apply and innovate the product to the consumer.

 

What did the CEMEX initial market research in Guadalajara discover?

 The research in Guadalajara is the building styles are unique and different place to the other society.  

 

What is the role of socios in the Patrimonio Hoy system? How important are they in the making the system successful?

 This Socios mean they will need to bond or partner with other, because this is one of the important thing to them, if they the partner to other this is one of they way to become successful.  

 

Why do you think it was important for CEMEX to position itself as a complete solutions provider vs. just another product provider?

 Because being a company provide a different and great solution to the consumer will become a different and unique company, Uniqueness in giving benefits in the costumer is one of the important things.

 

How is the social capital of Patrimonio Hoy promoters related to economic capital?

 They are in common goal because they are in the same path and the purposes of the two factors are the same so they are associated.

 

What, in brief, is the value of Patrimonio Hoy to a) it's promoter b) its socios & partners c) its suppliers and d) its distributors?

a) Promoter will gain more idea and money

b) They are connected so that they will earn same thing

c) The effect is efficient and easy for them to get the product.

d) In distribution this will become easy

 

What is patrimonio? Why is this important for the marketing efforts for the Patrimonio Hoy system?

 This means Capital Assets this is because in the future this will become the assets of the system of the company

 

How can Patrimonio Hoy offer a slightly higher price than its competitors and maintain a competitive edge?

 Because they get the people belief and this will end by trusting their product and become loyal to the product.

 

How does the concept of freezing prices encourage socios to do more business for Patrimonio Hoy?

 They have the idea that the price of the product will remain as is and will not increase.

 

Intuitively, doing with business with a low income group would be riskier than traditional lending models but it is profitable for Patrimonio Hoy. Why?

Because the mind of the business is focusing their mission and do the process correct. So this will output a greater success and profitable result   

 

What is the role of peer/community pressure in the Patrimonio Hoy lending model?

 The role of the peer pressure is they want to attach and implement the business with them

 

How has Patrimonio Hoy changed the consumer behavior in Mexico?

 He change the consumer behavior in mexico bye changing the mind set of the people that these people focusing on different view which result of different idea.

 

What are the challengs of the Patrimonio Hoy program?

 The challenge of the Patrimonio Hoy program is the rapidly increasing customer, and the production of low quality product.  

 

What does Construmex take advantage of the existing remittance market between U.S.A and Mexico?

 The Construmex are able to generate the consumer activity and likeness. They provide the knowledge to the consumer, and building a trustworthy community.  

 

CEMEX Philippines is exploring the possibility of replicating the Patrimonio Hoy system in the Philippines. What are the parallels between the Mexican and the Philippine market?

 Because in mexico most of the people are poor, homeless no money and other form of poverty so that this is align with the Philippine community

 

As an IT practitioner looking at the Construmex business model, what IT-driven systems can you propose to make CEMEX more competitive?

IT driven System

l         Website System with E-commerece

l         Increasing of Outbound logistics with Delivery Service System

l         Implementation of Customer Relation Management

l         Forecasting System

l         Advertisement System

l         Product Analysis System

 

 

Comments (0)

You don't have permission to comment on this page.