Lex Eugene Peregrino

Annapurna Salt Case Study Guide Question:

What is the role of NGOs (Non-Governmental Organizations) in BOP markets according to Prahalad? Do you agree with this position?

The NGO people are the organization responsible in helping the poor and the people needs care, they are not profitable organization because they are private government or sector. For me I agree with the position of the NGO because it is advantage and there’s nothing wrong of what they are doing.

According to Rekha Balu of Fast Company, "poor people ... can become just as discerning about brands as rich customer". Do you agree with this statement? Is this applicable in the Philippines?

Yes I agree with this statement, and its applicable in the Philippines. First in the way of clothing on how they apply and implement their action, even they are poor they are descent in attitude and how they express they gratitude in rich people. Although they have no many they still buy original and branded product to have the impression of being descent and in the Philippines there is a imitation product which is available..  

What is the nature of the breakthrough of K15 Technology in your own words?

 For my personal reaction about k15 technology is this is good in a way that the salt may prevent in decreasing in amount but there is a disadvantage because there is a possibility that the salt may lead to desertion.  

What are the issues/difficulties in branding something like salt according to Vishal Dhawan?

The issues or difficulties in branding the salt are the uniqueness people are serious in looking the salt because they want the best salt and if they discover the best salt they will easily buy the product because most of the people now are looking in the quality of product.

Why is the Annapurna evolution necessary according to Vishal Dhawan?

 The evolution of the business is very easy, because the difficulty comes when the business establishing the goodwill of the company and how they bond with the consumer. Because having goodwill in the consumer will lead your business to become successful.

What would the nature of the "differentiator" for Dr. Amitava Pramanik?

“Differentiator” means exclusivity. In being exclusive means you are capable to attract customer to purchase Annapurna salt.

What is the effect of advertising for the marketing strategy for Annapurna with K15?

 The effect of advertising strategy increase the popularity of the product and this will result to communication with the customer

What are the innovations of HLL with regards to transporting salt?

 The innovation strategies they use are transportation in outbound management because they use the rail to deliver the product.

What is Project Shakti and what are its goals?

 Project Shakti is a department that aims to give opportunity to BOP markets. The goal dos Shakti are to have a high number of consumers, to become popular in the market, and have the growth strategy in the rural area.

How would you imagine SANGA, an "e-tailing program for daily ordering and delivery"? If you were its designer how would you describe it?

For designer perspective this is like a shopping cart system so for me I will end up in e-commerce system since they are using the technology of computer and web because this will easily tract the transaction and records that data between the consumer and the seller.